After devoting my last two posts to Rotten Tomatoes and male bias in their ratings, I was looking forward to writing about something a little lighter. But, to quote Michael Corleone in The Godfather Part III, “Just when I thought I was out… they pull me back in.” It seems like the topic of male bias and movie ratings isn’t done with me.
Ghostbusters, with its all female leads, opened this weekend with strong box office sales that met Sony’s expectations. Given the bizarre stories leading up to the release of the movie, that kind of box office performance was by no means a given. Apparently, there was a male backlash to the idea of an all female Ghostbusters team. In an apparent effort to hurt the movie at the box office, there was an attempt to tank the IMDB ratings of the movie before its release. It was a big enough story to catch the attention of the folks over at Nate Silver’s FiveThirtyEight website. Their article covers the IMDB tanking story as well as sharing the author’s thoughts on the weaknesses of IMDB and Rotten Tomatoes. These thoughts are very much in concert with the studies I’ve shared with you on these pages. I thought it was particularly interesting that, according to a prior FiveThityEight study, Ghostbusters isn’t the first instance of males tanking IMDB ratings for entertainment aimed at women.
As of this morning, there is still a significant male-female split on IMDB. Based on 17,940 male votes, the male average rating for Ghostbusters is 4.5. Based on 5,518 female votes, the average female IMDB rating is 8.1. For females the rating is 80% higher than the male rating. Yet, because there are 3.25 males voting for every 1 female, the overall average IMDB rating is 4.8. This effort by males to sabotage Ghostbusters appears to be a worldwide phenomenon. 31.0% of U.S. voters scored the movie a 1 out of 10, the lowest score you can enter on IMDB. 35.8% of non-U.S. voters have scored the movie a 1 out of 10 so far.
Now, there is a legitimate difference in opinion about the movie between men and women who’ve actually seen the movie. The critics on Rotten Tomatoes, whose male critics presumably didn’t participate in the efforts to tank the ratings, generate a significant male-female split. Consistent with findings of my study from the previous post, the 3.35 male reviews for every female review falls into the high range of female critic participation. It’s in this high range where the widest male-female splits occur. For Ghostbusters, male Rotten Tomatoes critics gave it a 69.5% Fresh while female critics gave it an 86.4% Fresh rating, a 21.7% higher rating by female critics.
Bottom line, this is another mark against using IMDB ratings as a major influence in deciding what movies we should watch. And, Guys, stop the madness!! It’s only a movie! Rating movies that you haven’t seen only hurts those of us who actually want to discover movies that we will “really like”.