October traditionally kicks off of the Oscar season at the movies. In my last post I called this October a dud. Was it really? Or, did I overestimate the quality of movies that typically come out in October. Being the data geek that I am, I decided to test my gut reaction to last month’s movies. I looked at the top ten October movies at the box office for the ten year period 2006 to 2015 and compared them to last month. I looked at the number of Oscar nominations. audience feedback (IMDB), and critical feedback (Rotten Tomatoes).
The first thing I discovered that I hadn’t thought of last week was that October is not only the kick off to Oscar season, but it is also Halloween month. Twenty seven of the hundred movies in my sample were horror movies, and many of them were pretty bad horror movies.
|2006 to 2015||# of Oscar Nominations||Avg. IMDB Rating||Avg. Rotten Tomatoes Rating|
|Oct. Horror Movies||0||6.3||45% Rotten|
In terms of box office, Horror movies are on average 24% of October ticket sales. This percentage would be even higher if I included Halloween themed family movies such as Frankenweenie.
So what do October movies look like if you exclude the Horror movies. Here is an average of the ten years excluding the 27 Horror movies:
|2006 to 2015||Avg. # of Oscar Nominations||Avg. IMDB Rating||Avg. Rotten Tomatoes Rating|
|All Other Oct. Movies||8||7.4||66% Fresh|
For the typical October, the 7.3 movies in the top ten that aren’t Horror movies earn an average of 8 Oscar nominations. Last year there were 18 nominations for 6 non-Horror movies. 2009 was the only year that there were no Oscar nominated movies in the October top ten. Based on the IMDB and Rotten Tomatoes results audiences and critics typically like October movies.
Which brings us back to the month just past. Here are the October 2016 box office rankings so far. Here are the qualitative results for the top ten:
|# of Projected Oscar Nominations||Avg. IMDB Rating||Avg. Rotten Tomatoes Rating|
|Oct. 2016 Horror Movies||0||6.7||82% Certified Fresh|
|All Other Oct. 2016 Movies||0||6.7||44% Rotten|
Despite the fact that there was only one Horror movie in the top ten, none of the remaining nine top ten October movies is presently expected to earn an Oscar nomination. I base this on the up to date projections provided by Awards Circuit. The only movie the critics gave a Certified Fresh score to was the Horror Movie, Ouija: Origin of Evil. The average Rotten Tomatoes Rating of 44% Rotten for non-Horror movies is worse than any of the ten years in the sample. The average IMDB rating of 6.7 ties 2008, 2009, and 2011 for the lowest ratings in the sample.
So, when I suggested that October 2016 was a dud for new movies, it was probably an understatement. October 2016 may actually be the worst October in the last eleven years. It wasn’t (horror)ible. It was horrible.