Last Thursday I published the 2017 Objective Top Twenty. I promptly got blasted by my most important follower…my wife. She took one look at the list and said, “With the exception of Beauty and the Beast, these are all guy movies. That’s unacceptable.” I pointed out that six of the twenty received higher ratings from women than men. She replied, “It doesn’t matter. They are still guy movies.” As I thought about it, I agreed she was right. The movies may be female friendly but they are not movies that a woman would necessarily go to without being dragged there by some man. I had to fix this.
The first thing I did was profile the IMDB gender distribution of all of the movies on the list of movies considered for the top twenty. The first thing I discovered was that women, on average, rated the sample 3 points higher than men. When I leveled the ratings of the two groups it reduced the female friendly movies on the list from six to four. The second thing I discovered was that female IMDB votes make up only 17.4% of the entire sample. When we look again at the female percentage of all of the IMDB votes for Star Wars: The Last Jedi we discover that the female participation is a paltry 12.3% of the total. It’s definitely a guy movie. But, even when we level the ratings to compensate for the higher overall ratings of women, the female adjusted average rating for Star Wars is still 7.7 against a male rating of 7.5. This makes Star Wars: The Last Jedi a Male Oriented but Female Friendly movie.
Next I went in search of the 2017 movie that epitomizes “chick flick”, that movie which would make many men check their testosterone at the door. I came up with Girls Trip. Females still only make up 40.8% of all Girls Trip IMDB voters but it is significantly higher than the 17.4% for the entire sample. The adjusted average female rating for Girls Trip is 6.8. The male average rating is 5.9. This movie might be classified as Female Oriented and very Female Friendly.
I’m considering using the percentage of IMDB votes to classify movies as Male Oriented, Gender Neutral, or Female Oriented. Using this approach, the list of 2017 movies that are Female Oriented and eligible for the Objective Top Twenty might include these movies:
|2017 Released Movies||Female % of All IMDB Votes|
|Beauty and the Beast||38.2%|
|Greatest Showman, The||36.6%|
|Murder on the Orient Express||23.0%|
|Shape of Water, The||22.9%|
I believe that these movies pass the eye test as female oriented movies but first … I better ask my wife.