I’ve begun a weekly exercise of looking at the weekend’s movie box office results and making recommendations based on the feedback data from critics and audiences. Many of you receive this blog by email and don’t visit the site and may be missing these updates. Starting this week I’m posting a link to the results, usually on Monday, with a brief commentary. Here’s the link.
Obviously, the big news of the week is the incredible $250 million that Avengers: Infinity War brought in over the weekend. The box office for the remaining nine movies was on life support in comparison. The second place movie, A Quiet Place, took in only $10.7 million in receipts.
Despite this dominance, I’m not ready to recommend this movie for all audiences yet. Don’t get me wrong. This is a strong movie with solid critical support and a “really like” response from all demographic groups who’ve seen the movie. The casual moviegoer, though, hasn’t checked in yet. Almost 50% of the IMDB data so far is from Males under 30. I’d like to see a little more of a diverse sample before giving a full throated endorsement. The IMDB data for Black Panther, by comparison, is made up of only 35% males under 30. For now, I’m comfortable saying that, if you think you’ll like Avengers: Infinity War, you probably will. If you’re not sure, check in next week for my update.