This week’s top ten at the box office has an interesting demographic characteristic. While men are flocking to Avengers: Infinity War, women friendly movies are dominating the rest of the top ten. Every movie other than the Avengers has a higher female IMDB score than the male score.
|IMDB Avg. Rating|
|Avengers: Infinity War||8.8||8.8||0.0|
|Life of the Party||6.9||5.0||1.9|
|A Quiet Place||8.1||8.0||0.1|
|I Feel Pretty||6.5||3.8||2.7|
|Total Excl. Avengers||7.3||6.1||1.2|
The 1.2 IMDB average rating difference for all of the movies in the top ten excluding the Avengers movie is actually a very big differential. The female average rating is 19.2% higher than the male rating.
Now it could be that women, for whatever reason, tend to rate movies higher than men. My analysis of the historical data suggests that isn’t the case. In fact male and female ratings tend to be pretty close on average. I admit, though, that I haven’t looked at recent data. It is possible that more liberal voting by women in recent years is possible.
Another explanation is that it was a decision by studios to release more female oriented movies as counter programming against the Avengers expected domination of the male market.
The most hopeful explanation is that studios are coming to the realization that women are becoming more of a force in the movie market. Women are increasing their influence over which movies get seen. The response from studios is a conscious decision to make more female friendly movies. Disney certainly seems to get this as evidenced by the female appeal they are building into their male targeted Marvel and Star Wars franchises.
Two movies from the top ten flying under the radar are Tully and RBG. If you’ve already seen Black Panther, Avengers, and Quiet Place, these are the movies that should be next on your list.