Unfocused Does Not Mean an Absence of Ideas.

I’ve been very unfocused this week. Perhaps it’s the jetlag from my return trip from the West Coast. Perhaps it’s because my granddaughter not only shared her love but also her cold (believe me, the love is worth the cold). Perhaps it’s the Springtime in February weather we’ve been experiencing on the East Coast this week. For whatever reason, I’ve been unable to focus on a single theme for this week’s “really like” post. But, that’s okay. I can make unfocused, half-baked ideas about “really like” movies work.

I’ve been very unfocused this week. Perhaps it’s the jetlag from my return trip from the West Coast. Perhaps it’s because my granddaughter not only shared her love but also her cold (believe me, the love is worth the cold). Perhaps it’s the Springtime in February weather we’ve been experiencing on the East Coast this week. For whatever reason, I’ve been unable to focus on a single theme for this week’s “really like” post. But, that’s okay. I can make unfocused, half-baked ideas about “really like” movies work.

I was going to write something insightful about Black Panther only to discover that the airwaves and the internet have been saturated with stories about this cultural phenomenon. Anything I might have to say would get lost in the wave of Black Panther mania. I’d guess that this isn’t the last time that the hype machine will take over our cultural conversation. Some of it will be deserved. It might even be deserved for Black Panther. Its cultural significance is unquestioned. Its greatness as a movie has to meet the test of time. As I did last year for Dunkirk, by throwing down a “great” movie benchmark (Saving Private Ryan) for comparison, we can benchmark Black Panther’s greatness over time. An appropriate benchmark for Black Panther is the gold standard of Comic Book inspired movies, The Dark Knight. That gold standard includes an IMDB average rating of 9.0, a 94% Certified Fresh rating from Rotten Tomatoes, an 82 Metascore Rating, an “A” from Cinemascore, and 8 Academy Award nominations including 2 wins. So far Black Panther is exceeding the standard based on scores from Rotten Tomatoes, Metacritic and CinemaScore and lagging pretty significantly the IMDB standard. We’ll need to wait until next year’s awards season to see how much Oscar love there is for Black Panther. Today, Black Panther is a well established “really like” movie. I’m looking forward to seeing it. Let’s give it a little time to see how it measures up to the established greats like the Dark Knight series.

I also thought about posting an Academy Award related theme but decided to hold off a week on that one. I am doing an special Oscar study for next week (That’s a tease folks!). But my unfocused mind has been thinking about this year’s Oscar awards. Last week I watched two Oscar nominated movies, The Shape of Water and Mudbound. I “really liked” Shape of Water but I didn’t love it. I think for this movie to work you need to care about the creature. Don’t get me wrong I cared that the creature was being treated inhumanely. I just didn’t find out enough about the creature to care about him as an individual. On the other hand, I really cared about Elisa (Sally Hawkins) which is why I liked the movie. But, to really care about a movie relationship I think you need to care about both people in the relationship. Thus, my ambivalence about the movie.

Mudbound, on the other hand, was a revelation. I loved it. With as many movies that have been made about American race relations, it is difficult to find a story that is fresh. Mudbound is fresh and well told. I have not seen this story on the screen before. After seeing Mudbound, I began to think about how underrepresented it is in the Academy Award nominations. Is it because it is a Netflix movie? The Netflix model is to release movies in theaters overseas and on its streaming platform in the United States. Does Hollywood penalize movies owned by Netflix because of this model? I’m just wondering.

Finally, I was thinking about the movie wasteland that exists between now and the beginning of blockbuster season in May. It is not historically a good time for new “really like” movies to get released. Some ” really like” movies do, though, and I make it my personal mission to pan for that nugget of movie gold worth watching. This weekend I have my eye on two new releases, Annihilation and Game Night. Early Rotten Tomatoes reviews are promising for both. Stay tuned.

So, as you can see, I was a little unfocused this week. Just don’t mistake that for an absence of ideas.

 

In February, Hope for the Unexpected

Unless you are still catching up with the Oscar nominated movies that you haven’t seen, February can be a tricky month for finding “really like” movies at the theaters. The winter months of January, February, and March don’t lure many moviegoers to the cinema. The average domestic box office gross for a movie widely released in February is a little over $28 million. For the entire year the average gross for a typical movie is in excess of $38 million. As a result, movie producers don’t release many movies that they’ve invested heavily in. You can see this in the size of the production budgets for February releases. The average February movie has a production budget of around $36 million compared to an average for the year of around $46 million. So should we just stay home and watch “really like” movies available on our streaming services? That’s actually not a bad strategy. I’m kidding! Well maybe a little bit

Unless you are still catching up with the Oscar nominated movies that you haven’t seen, February can be a tricky month for finding “really like” movies at the theaters. The winter months of January, February, and March don’t lure many moviegoers to the cinema. The average domestic box office gross for a movie widely released in February is a little over $28 million. For the entire year the average gross for a typical movie is in excess of $38 million. As a result, movie producers don’t release many movies that they’ve invested heavily in during the month of February. You can see this in the size of the production budgets for February releases. The average February movie has a production budget of around $36 million compared to an average for the year of around $46 million. So should we just stay home and watch “really like” movies available on our streaming services? That’s actually not a bad strategy. I’m kidding! Well maybe a little bit.

Seriously though, February is a tricky month but it’s not hopeless. Movie producers are skilled at finding a strategy that works at different times of year and sticking with it. For example in recent years, February has proven to be a good month to successfully kick off franchises for lesser known comic book characters like Deadpool and  Kingsman: The Secret Service. This year Marvel is kicking off the new franchise Black Panther in February. It premiered in Los Angeles on January 29th and opens overseas on February 13th before opening widely in the United States on February 16th. The early IMDB score is a promising 7.5. We won’t know if that rating is holding up until we get closer to the US opening. Stay tuned.

Many Oscar nominated movies for Best Foreign Language film weren’t released in the United States until the February after their overseas release to see if they could transform Oscar buzz into US Box Office success. The foreign classic Life is Beautiful was released in the United States in February. This year it is A Fantastic Woman, which opens in the US tomorrow, that is getting the buzz. The good thing about this foreign slice of February releases is that they already have a significant body of data from their prior year release overseas. A Fantastic Woman is Certified Fresh 87% on Rotten Tomatoes, has a Metacritic score of 90, and an IMDB average rating of 7.5.

If you are looking for an Oscar caliber movie in February, the odds are against you. Silence of the Lambs is the only movie released for the first time in February (not a prior year holdover) to win an Academy Award for Best Picture. If Get Out wins Best Picture this year it will become the second February release to do so. The one thing that both movies have in common is that they both had modest production budgets. Silence of the Lambs had a budget of $19 million and Get Out had a budget of $4.5 million. The other thing that they have in common is that they are both from the Horror/Thriller genre. The third thing they have in common was that their success was unexpected. I don’t see any movie on the February release schedule that I would expect to be this year’s Get Out, which, I guess, would make the emergence of such a movie, well, unexpected.

If January Makes You Shiver with Every Movie They Deliver, Then Stick with the Oscar Bait.

What do the movies Molly’s Game, The Post, Phantom Thread, and Hostiles have in common? For one thing, they all hope to receive Academy Award nominations when they are announced on January 23rd. Secondly, after going into limited release in December to qualify for 2017 movie awards, most of the world will finally get a chance to actually see these movies this January. Thirdly, these movies are the early front-runners for the 2018 Objective Top Twenty. Finally, they will be your very best bets for “really like” movies released in January.

What do the movies Molly’s GameThe PostPhantom Thread, and Hostiles have in common? For one thing, they all hope to receive Academy Award nominations when they are announced on January 23rd. Secondly, after going into limited release in December to qualify for 2017 movie awards, most of the world will finally get a chance to actually see these movies this January. Thirdly, these movies are the early front-runners for the 2018 Objective Top Twenty. Finally, they will be your very best bets for “really like” movies released in January.

Why do movie producers push some Oscar contenders into January and sometimes even into February? Are these movies artistically worthy but with limited audience appeal? Sometimes. That may be the case with Hostiles, for example. I’ve heard that the beginning of the movie is intensely violent which might turn off audiences, particularly women and older audiences. The overall IMDB rating is 7.1 but the male/female split is 7.2 and 5.3 respectively. The age demographics in IMDB reflect similar polarization. Voters under 30 give it a 7.6 so far while voters 30 and older give it a 6.5. Like the similarly violent The Revenant, which also went into wide release in January, it may have a better chance to find it’s audience away from the family dominated audiences of December.

Phantom Thread is another movie that might not appeal to wide audiences. This is a Paul Thomas Anderson directed film and, to say the least, he is an acquired taste, a taste that I have yet to acquire. The last time he collaborated with Daniel Day-Lewis was for the film There Will Be Blood, a movie I hated. Personal opinion aside, it has been reported that Phantom Thread may be the most mainstream movie that Paul Thomas Anderson has ever made. Early IMDB ratings are strong with an average rating of 8.8. Sometimes the selection of a release date is nothing more than superstition. There Will Be Blood opened on Jan 25, 2007, which is approximately the same weekend (Jan 19th) when Phantom Thread will open.

Molly’s Game, which I was fortunate to see already, is definitely not a January holdover because it lacks audience appeal. It’s IMDB rating is 7.6 and it is consistently strong across all demographic groups. This is an under-buzzed movie and sometimes the strategy is to roll out a movie slowly to build up the buzz.

The Post, on the other hand has all the buzz and star power it needs. With Spielberg, Streep and Hanks, along with a topical storyline, this movie screams Best Picture. So why slide this movie into January. It’s strategic. The producers hope that this will be the movie that everyone is talking about when Oscar voting is taking place. The strategy is to have the buzz be about The Post just as the buzz is winding down for other Best Picture contenders like The Shape of Water and Lady Bird.

So what about the rest of the January releases. Well, you might find a diamond in the rough but the odds are against you.

% with IMDB Rating 7+ Probability You Will “Really Like”
Prior Year Oscar Contender Jan. Wide Release 84.3% 75.39%
All Other January Wide Releases 51.3% 64.81%
Movies Released in All Other Months 72.0% 71.20%

The high IMDB ratings go to the prior year hold-overs and not the movies being released for the first time in January. The movies held over from the prior year are better, on average, than the movies produced over the remaining eleven months. The remaining January movies are significantly worse.

To avoid the January shivers on your next trip to the Cineplex, stick to the Oscar bait from last year, whenever it was released.

 

 

What Is the Best Month for New Movie Releases? You Might Be Surprised.

Remember a few weeks ago when I mentioned that we were experiencing an unusual run of good July movies. Well…maybe it’s not so unusual.

Remember a few weeks ago when I mentioned that we were experiencing an unusual run of good July movies. Well…maybe it’s not so unusual.

After I made that comment, I made a mental note to myself to check and see how accurate my impressions were. I would have preferred to wait for this study until I had a large enough sample in the Objective Database I’m developing. An assessment based on say IMDB or Rotten Tomatoes ratings would probably be a lot more meaningful to you. But, that database isn’t large enough yet and my curiosity got the better of me. So, I took a peek at my own ratings and I was mildly surprised.

Based on the 2,016 movies I’ve seen in the last fifteen years, July releases had the highest percentage of “really like” movies for me. Here’s my ranking:

Really Liked Didn’t Really Like Total % “Really Like”
 All             878            610           1,488 59.0%
 Jul                96               52              148 64.9%
 Dec             147               86              233 63.1%
 Nov             107               63              170 62.9%
 May                86               57              143 60.1%
 Jan                93               68              161 57.8%
 Feb                78               58              136 57.4%
 Aug                85               69              154 55.2%
 Oct             109               91              200 54.5%
 Mar                77               66              143 53.8%
 Sep                85               74              159 53.5%
 Apr                79               69              148 53.4%
 Jun                83               99              182 45.6%

I had assumed that December and November movies would top the list with their appeal to Oscar voters and the holiday movie crowd. But, on the surface, it looks like it is the lazy summer days of July that have the highest likelihood of a “really like” trip to the Cineplex.

While the rankings by month displayed above aren’t illogical, they do suggest the need for a more objective foundation. Consider that I’ve watched 233 December releases compared to only 148 July releases. Does that suggest that I’m more susceptible to the Oscar bait of December? Or, that I’m more selective in which July movies I see? For now, let’s just say that the data is suggestive and interesting, but not definitive. Just be careful what you see at the theater between now and November.

***

My rule of thumb for August releases is to avoid big budget movies and seek out a solid, small budget independent release. For those of you, like my wife, who have been waiting for The Glass Castle, the early reviews are not great. So far, it is 42% Rotten on Rotten Tomatoes. That rating, though, is based on only 24 critic reviews and so you can still hope. I just wouldn’t run out and see it right away.

The better bets are a couple of smaller movies. Wind River, which I commented on last week, went into limited release last weekend and goes into wide release this weekend. So far it has a 7.6 average rating on IMDB and is 87% Certified Fresh on Rotten Tomatoes. Also, you might check out Ingrid Goes West which premiered at Sundance in January but goes into wide release this weekend. The movie’s leads, Aubrey Plaza and Elizabeth Olsen, have been getting strong early reviews for their performances. Interestingly, Olsen has one of the leads in Wind River as well.

 

If You’re Going to the Movies in January, Look for December’s Leftovers.

January isn’t a bad month for the movie industry. Box Office receipts for January are close to the monthly average for the last five years. The problem is that movies that are released for the first time in January don’t do very well. It is the movies that go into limited release in December to become award eligible but wait until January for wide release that do well in January. Typically they outperform the pure January releases at the box office by over 50%. January wide release movies are usually Oscar caliber movies that may be a little too artistic for broad general appeal. The movies released for the first time in January are usually movies that didn’t make the award-quality cut and are dumped in January hoping to find any audience. There is a 56% chance that I will “really like”a movie released in January that is nominated for an Academy Award for the previous year. On the other hand, a new January release has only a 47% chance that I will “really like” it.

January isn’t a bad month for the movie industry. Box Office receipts for January are close to the monthly average for the last five years. The problem is that movies that are released for the first time in January don’t do very well. It is the movies that go into limited release in December to become award eligible but wait until January for wide release that do well in January. Typically they outperform the pure January releases at the box office by over 50%. January wide release movies are usually Oscar caliber movies that may be a little too artistic for broad general appeal. The movies released for the first time in January are usually movies that didn’t make the award-quality cut and are dumped in January hoping to find any audience. There is a 56% chance that I will “really like”a movie released in January that is nominated for an Academy Award for the previous year. On the other hand, a new January release has only a 47% chance that I will “really like” it.

So, if you’re looking for a January release with the best odds of being a “really like” movie look for those wide releases still receiving some Oscar buzz. Here are my five candidates:

Silence.    Wide Release Date: Jan 6       “Really Like” Probability:  55%

Awards Circuit, as of 12/28/2016, projects Silence to earn five Academy Award nominations including Best Picture. Martin Scorsese explores the topic of faith through two 17th century Catholic missionaries (Andrew Garfield & Adam Driver) in Japan. It is already 90% Certified Fresh on Rotten Tomatoes.

Hidden Figures.   Wide Release Date: Jan 6       “Really Like” Probability:  65%

Nominated for two Golden Globes, including Best Supporting Actress for Octavia Spencer, Hidden Figures could be a January crowd pleaser. The true story of three brilliant black women who were instrumental in the launch of John Glenn into space in the 1960’s is set against a period of gender and racial bias. It’s the kind of underdog movie that is very watchable for most audiences.

Live by Night.   Wide Release Date: Jan 13       “Really Like” Probability: 45%

Awards Circuit lists Live by Night 20th on its Best Picture contenders. It received no Golden Globe nominations. It is borderline Oscar-worthy. I’m including it on my list this month because it’s based on a book by Dennis Lehane, one of my favorite authors. It’s not just because I like his books but it’s that his writing (Mystic River, Gone Baby Gone, Shutter Island) has translated so well to the big screen. Early reviews on Rotten Tomatoes are not favorable but I remain optimistic that audience feedback will be positive.

Patriots Day.   Wide Release Date: Jan 13       “Really Like” Probability:  50%

This is another borderline Oscar movie but with a subject matter that should draw in a broad audience. We are almost four years removed from the 2013 Boston Marathon bombing but this dramatization will refresh our memory. It has received favorable reviews so far, 80% Certified Fresh. Those closest to the events of the day have been somewhat critical of some of the liberties the movie takes but my sense is that it gets the broad strokes right.

Gold.   Wide Release Date: Jan 27       “Really Like” Probability:  45%

This movie goes into limited release today and wide release at the end of January. As a result I have very little actual data with which to recommend this movie. It has received a Golden Globe nomination for Best Song, not exactly a strong movie quality leading indicator. But the producers felt it had some Oscar potential when they released it in 2016 and the storyline is intriguing. It is an adventure crime caper involving a false gold deposit claim in Indonesia, and it stars Matthew McConaughey. Before buying a ticket for this one, I’d recommend checking back on Jan. 27th when I update my probabilities on this movie.

Well, those are my leftover December Oscar hopefuls. And, because most of us don’t get a chance to see them until January, they qualify for my January picks. Enjoy.

 

December Brings Oscar Joy and Holiday Family Fun at the Movies

Our family is spread all over the USA. But, during Christmas week, family is drawn to our home like a magnet to cherish each other’s company. One of our traditional Christmas activities is a trip to the local movieplex for our Christmas family movie. We aren’t unique. This is a scene that plays out amongst families all over the globe. The challenge is to select a movie that everyone in the family will enjoy. Movie producers understand this and will generally release a high quality, hyper promoted escapist flick right around Christmas. Last year it was Star Wars: the Force Awakens, which was our family’s choice in 2015. Producers will also release Oscar bait that is accessible to a broad spectrum of movie tastes. For example, Titanic, the 1997 box office champion and Academy Award winner, was released on December 19th.

Our family is spread all over the USA. But, during Christmas week, our family is drawn  home like a magnet to reconnect, laugh, and cherish each other’s company. One of our traditional Christmas activities is a trip to the local movieplex for our Christmas family movie. We aren’t unique. This is a scene that plays out amongst families all over the globe. The challenge is to select a movie that everyone in the family will enjoy. Movie producers understand this and will generally release a high quality, hyper promoted escapist flick right around Christmas. Last year it was Star Wars: the Force Awakens, which was our family’s choice in 2015. Producers will also release Oscar bait that is accessible to a broad spectrum of movie tastes. For example, Titanic, the 1997 box office champion and Academy Award winner, was released on December 19th.

Here are my candidates for December visits to the movie theater. If your family, like ours, doesn’t include children, all five of these might make your list for family movie night options.

Jackie      Release Date: December 2             “Really Like” Probability: 55%

John F. Kennedy had an average approval rating of 70.1% during his Presidency, the highest post-World War II Presidential approval rating in history. When he was assassinated on November 22, 1963, the nation mourned the death, not only of their youthful President, but also of their innocence as a nation. It was the death of Camelot. This movie allows us to mourn again through the eyes of John Kennedy’s wife Jackie. The movie is on most Best Picture lists and Natalie Portman is considered a front-runner for Best Actress for her portrayal of the title character.

La La Land     Release Date: December 16             “Really Like” Probability: 70%

This is the movie I can’t wait to see. It has a good chance of being our Christmas family movie this year. It is listed on AwardCircuit as the number one Best Picture contender. It is a musical romance starring Emma Stone and Ryan Gosling. Wait, Emma Stone and Ryan Gosling can sing? Yes they can. Emma Stone got her first TV role in 2004 as Laurie Partridge in MTV’s show In Search of the Partridge Family. For those of you who are unfamiliar with the Partridge Family, they were a fictional family musical group from a 1970’s TV show called The Partridge Family that actually produced a hit single. Ryan Gosling got his break in 1993 when he won an audition to be on the The New Mickey Mouse Club. During the two years he was on the show he lived with Justin Timberlake and his family.

Rogue One: A Star Wars Story    Release Date: December 16     “Really Like” Probability: 65%

This will be the box office winner in December. When tickets became available for pre-sale this past Monday, the movie ticket purchasing website, Fandango, crashed because of demand for tickets. This is the movie that will be on almost everyone’s family movie night list and, yes, it will be on our family’s list as well. It is the story of how the plans to the Death Star that play such a prominent role in the original Star Wars, made their way into the hands of the rebels. It is a stand-alone movie. There will be no sequel, according to Lucasfilm President, Kathleen Kennedy. And, yes, Darth Vader does make an appearance.

Passengers      Release Date: December 21           “Really Like” Probability: 60%

It’s always tricky to recommend a movie that no one, not even critics, has seen. I’m looking forward to this movie because I’m a fan of both Jennifer Lawrence and Chris Pratt. It is their first movie together and I’m curious whether these two attractive young stars will have chemistry or not. I’m a fan of good Sci Fi and the premise is intriguing; two space traveling passengers, who are part of a crew of thousands, wake up 90 years early. Both the director and the screenwriter have limited resumes but have created some interesting movies including The Imitation Game ( Director Morten Tyldum) and the recently released Doctor Strange (Screenwriter Jon Spaihts). The producers are opening this movie just before Christmas, which suggests that they believe this is a movie that people will want to see. I hope they are right because I’m one of them.

Fences        Release Date: December 25           “Really Like” Probability: 60%

The revival of August Wilson’s Pulitzer Prize winning 1983 play Fences opened on Broadway April 26, 2010. It was nominated for ten Tony Awards, winning three, Best Revival and, Best Actor and Actress for Denzel Washington and Viola Davis. On Christmas Day, this play, with most of its Broadway cast intact makes the leap to the big screen. I expect that when Academy Awards nominations are announced in January, this movie will have its name called often. Awards Circuit  has it ranked second on its Best Picture list and predicts an additional seven nominations.It is a movie about race relations in the 1950’s told through the experience of a black family living in Pittsburgh. In addition to playing the lead, Denzel Washington will be behind the camera as well as Director. The buzz is that he will be a double nominee for both roles. This is the type of socially significant movie that Oscar voters love. I think I’ll love it as well.

As a familiar Christmas carol sings out, “It’s the most wonderful (movie) time of the year.”

 

Was October 2016 Really a Dud for New Movies? It Was and It Wasn’t Even (Horror)ible.

October traditionally kicks off of the Oscar season at the movies. In my last post I called this October a dud. Was it really? Or, did I overestimate the quality of movies that typically come out in October. Being the data geek that I am I decided to test my gut reaction to last month’s movies. I looked at the top ten October movies at the box office for the ten year period 2006 to 2015 and compared them to last month. I looked at the number of Oscar nominations. audience feedback (IMDB), and critical feedback (Rotten Tomatoes).

October traditionally kicks off of the Oscar season at the movies. In my last post I called this October a dud. Was it really? Or, did I overestimate the quality of movies that typically come out in October. Being the data geek that I am, I decided to test my gut reaction to last month’s movies. I looked at the top ten October movies at the box office for the ten year period 2006 to 2015 and compared them to last month. I looked at the number of Oscar nominations. audience feedback (IMDB), and critical feedback (Rotten Tomatoes).

The first thing I discovered that I hadn’t thought of last week was that October is not only the kick off to Oscar season, but it is also Halloween month. Twenty seven of the hundred movies in my sample were horror movies, and many of them were pretty bad horror movies.

 2006 to 2015 # of Oscar Nominations Avg. IMDB Rating Avg. Rotten Tomatoes Rating
Oct. Horror Movies 0 6.3 45% Rotten

In terms of box office, Horror movies are on average 24% of October ticket sales. This percentage would be even higher if I included Halloween themed family movies such as Frankenweenie.

So what do October movies look like if you exclude the Horror movies. Here is an average of the ten years excluding the 27 Horror movies:

 2006 to 2015 Avg. # of Oscar Nominations Avg. IMDB Rating Avg. Rotten Tomatoes Rating
All Other Oct. Movies 8 7.4 66% Fresh

For the typical October, the 7.3 movies in the top ten that aren’t Horror movies earn an average of 8 Oscar nominations. Last year there were 18 nominations  for 6 non-Horror movies. 2009 was the only year that there were no Oscar nominated movies in the October top ten. Based on the IMDB and Rotten Tomatoes results audiences and critics typically like October movies.

Which brings us back to the month just past. Here are the October 2016 box office rankings so far. Here are the qualitative results for the top ten:

# of Projected Oscar Nominations Avg. IMDB Rating Avg. Rotten Tomatoes Rating
Oct. 2016 Horror Movies 0 6.7 82% Certified Fresh
All Other Oct. 2016 Movies 0 6.7 44% Rotten

Despite the fact that there was only one Horror movie in the top ten, none of the remaining nine top ten October movies is presently expected to earn an Oscar nomination. I base this on the up to date projections provided by Awards Circuit. The only movie the critics gave a Certified Fresh score to was the Horror Movie, Ouija: Origin of Evil. The average Rotten Tomatoes Rating of 44% Rotten for non-Horror movies is worse than any of the ten years in the sample. The average IMDB rating of 6.7 ties 2008, 2009, and 2011 for the lowest ratings in the sample.

So, when I suggested that October 2016 was a dud for new movies, it was probably an understatement. October 2016 may actually be the worst October in the last eleven years. It wasn’t (horror)ible. It was horrible.