With no blockbusters released last weekend, the box office was “Adrift”.
The headlines from this past weekend at the box office were about how much Solo: A Star Wars Story dropped in its second weekend. From a consumer standpoint, this isn’t necessarily bad news. Movie fans are paying attention. The movie is good but not great and the market is responding accordingly. Disney has been put on notice that fans of the franchise can’t be taken for granted. The product must live up to the hype.
Of the new movies, Adrift had a decent opening. Audiences didn’t love the movie but they did like it. While 68% of the opening night audience were women, there wasn’t a huge IMDB rating gap between men and women. Women gave it an average rating of 7.0 while men were at 6.7. Critics were aligned with audiences. Rotten Tomatoes gave the movie a 71% Fresh rating and praised the strong performance of Shailene Woodley.
For those of you who are fans of the horror genre, you’ll probably really enjoy Upgrade. As for Action Point, which came in ninth for the weekend, do us all a favor and stay away and let it slip out of the top ten.
If you have already seen Deadpool 2 and Avengers: Infinity War, it looks like a good, but not great, Solo: A Star Wars Story may still be your best bet. After that you’ll be left Adrift.
Critics and audiences like Solo: A Star Wars Story but they don’t love it.
The 2018 Disney juggernaut didn’t get stopped this weekend as Solo: A Star Wars Story finished number one at the box office for the Memorial Day weekend. It did get slowed a bit as the $83.3 million box office take was considerably less than the $101 million expectation. Critics and audiences like the movie but they don’t love it. Rotten Tomatoes gave it a respectable 71% Fresh and it’s running at a solid, but not great, average IMDB rating of 7.2 after its opening weekend. That IMDB rating is well below its primary box office competition, Deadpool 2 and Avengers: Infinity War, whose IMDB ratings are 8.2 and 8.8 respectively.
If you look at my Box Office Top Ten Recommendations for the weekend you’ll notice that I’m trying to introduce more qualifiers into my recommendations. If you are trying to decide whether to see the Avengers, Deadpool 2, or Solo, you should be able to look at my recommendations and see that the first two movies are more likely to be special movie events than Solo might be. I indicate that audiences are “loving” the first two movies and only “really liking” the second.
If you’re going to the movies for a “Girls Night”, which of the female targeted movies should you see. From my recommendations you should be able to see that women should “really like” Book Club, should “like” Life of the Party, and might “like” Overboard. You should see that Book Club is the best choice if you’re over 45. Book Club and Life of the Party are viable options if you’re under 45. And, Overboard is the riskiest choice of the three for all age groups.
Check back next Monday to see if any new movies break into the Top Ten and more importantly are they worth seeing.
Most people will probably enjoy Deadpool 2 but beware. It is Certified Cringeworthy.
In May 2016 I wrote a piece about a website called cringeMDB. The premise behind the website is that there are movies that would make you cringe if you saw them with your parents or vice versa with your kids. The number one movie at the box office this weekend is Deadpool 2. Not only is it a box office success, but it has also been favorably reviewed by critics and audiences alike. It is a movie that many of us will want to see when we get a chance. Just don’t see it with your family. It is Certified Cringeworthy. The original Deadpool was 90.4% Cringeworthy which means that nearly everyone who saw the movie felt it was unsafe to see either with their parents or their kids. Deadpool 2 should be similarly cringeworthy.
The second new movie of interest is Book Club. Like the movies I mentioned last week, this is another movie with big IMDB splits between men and women. Unlike those other movies, Book Club has pretty high ratings for women. While men give the movie a 5.9 average IMDB rating, women give it a very strong 7.7 average rating. This movie should do very well with its target audience, older women.
The third new movie in the top ten this weekend is Show Dogs. The early feedback from critics and audiences is that this movie is pretty bad and, despite a decent opening weekend, is probably headed to the 2018 movie graveyard.
Next weekend, Memorial Day, is one of the biggest of the year at the movies. Solo: A Star Wars Movie is expected to dominate the weekend box office. Check in next Monday to see if its worth the hype.