Movie Recommendations From The May 27, 2018 Weekend Box Office

Critics and audiences like Solo: A Star Wars Story but they don’t love it.

The 2018 Disney juggernaut didn’t get stopped this weekend as Solo: A Star Wars Story finished number one at the box office for the Memorial Day weekend. It did get slowed a bit as the $83.3 million box office take was considerably less than the $101 million expectation. Critics and audiences like the movie but they don’t love it. Rotten Tomatoes gave it a respectable 71% Fresh and it’s running at a solid, but not great, average IMDB rating of 7.2 after its opening weekend. That IMDB rating is well below its primary box office competition, Deadpool 2 and Avengers: Infinity War, whose IMDB ratings are 8.2 and 8.8 respectively.

If you look at my Box Office Top Ten Recommendations for the weekend you’ll notice that I’m trying to introduce more qualifiers into my recommendations. If you are trying to decide whether to see the Avengers, Deadpool 2, or Solo, you should be able to look at my recommendations and see that the first two movies are more likely to be special movie events than Solo might be. I indicate that audiences are “loving” the first two movies and only “really liking” the second.

If you’re going to the movies for a “Girls Night”, which of the female targeted movies should you see. From my recommendations you should be able to see that women should “really like” Book Clubshould “like” Life of the Party, and might “like” Overboard. You should see that Book Club is the best choice if you’re over 45. Book Club and Life of the Party are viable options if you’re under 45. And, Overboard is the riskiest choice of the three for all age groups.

Check back next Monday to see if any new movies break into the Top Ten and more importantly are they worth seeing.

Recommendations From the May 13 Weekend Box Office Top Ten

Life of the Party is just one of the Box Office Top Ten this week with big male-female splits on IMDB

This week’s top ten at the box office has an interesting demographic characteristic. While men are flocking to Avengers: Infinity War, women friendly movies are dominating the rest of the top ten. Every movie other than the Avengers has a higher female IMDB score than the male score.

IMDB Avg. Rating
Female Male Female Difference
Avengers: Infinity War 8.8 8.8 0.0
Life of the Party 6.9 5.0 1.9
Breaking In 6.4 4.6 1.8
Overboard 6.4 4.9 1.5
A Quiet Place 8.1 8.0 0.1
I Feel Pretty 6.5 3.8 2.7
Rampage 6.8 6.3 0.5
Tully 7.5 7.3 0.2
Black Panther 8.1 7.4 0.7
RBG 8.6 7.5 1.1
Total Excl. Avengers 7.3 6.1 1.2

The 1.2 IMDB average rating difference for all of the movies in the top ten excluding the Avengers movie is actually a very big differential. The female average rating is 19.2% higher than the male rating.

Now it could be that women, for whatever reason, tend to rate movies higher than men. My analysis of the historical data suggests that isn’t the case. In fact male and female ratings tend to be pretty close on average. I admit, though, that I haven’t looked at recent data. It is possible that more liberal voting by women in recent years is possible.

Another explanation is that it was a decision by studios to release more female oriented movies as counter programming against the Avengers expected domination of the male market.

The most hopeful explanation is that studios are coming to the realization that women are becoming more of a force in the movie market. Women are increasing their influence over which movies get seen. The response from studios is a conscious decision to make more female friendly movies. Disney certainly seems to get this as evidenced by the female appeal they are building into their male targeted Marvel and Star Wars franchises.

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Two movies from the top ten flying under the radar are Tully and RBG. If you’ve already seen Black Panther, Avengers, and Quiet Place, these are the movies that should be next on your list.