With no blockbusters released last weekend, the box office was “Adrift”.
The headlines from this past weekend at the box office were about how much Solo: A Star Wars Story dropped in its second weekend. From a consumer standpoint, this isn’t necessarily bad news. Movie fans are paying attention. The movie is good but not great and the market is responding accordingly. Disney has been put on notice that fans of the franchise can’t be taken for granted. The product must live up to the hype.
Of the new movies, Adrift had a decent opening. Audiences didn’t love the movie but they did like it. While 68% of the opening night audience were women, there wasn’t a huge IMDB rating gap between men and women. Women gave it an average rating of 7.0 while men were at 6.7. Critics were aligned with audiences. Rotten Tomatoes gave the movie a 71% Fresh rating and praised the strong performance of Shailene Woodley.
For those of you who are fans of the horror genre, you’ll probably really enjoy Upgrade. As for Action Point, which came in ninth for the weekend, do us all a favor and stay away and let it slip out of the top ten.
If you have already seen Deadpool 2 and Avengers: Infinity War, it looks like a good, but not great, Solo: A Star Wars Story may still be your best bet. After that you’ll be left Adrift.
Critics and audiences like Solo: A Star Wars Story but they don’t love it.
The 2018 Disney juggernaut didn’t get stopped this weekend as Solo: A Star Wars Story finished number one at the box office for the Memorial Day weekend. It did get slowed a bit as the $83.3 million box office take was considerably less than the $101 million expectation. Critics and audiences like the movie but they don’t love it. Rotten Tomatoes gave it a respectable 71% Fresh and it’s running at a solid, but not great, average IMDB rating of 7.2 after its opening weekend. That IMDB rating is well below its primary box office competition, Deadpool 2 and Avengers: Infinity War, whose IMDB ratings are 8.2 and 8.8 respectively.
If you look at my Box Office Top Ten Recommendations for the weekend you’ll notice that I’m trying to introduce more qualifiers into my recommendations. If you are trying to decide whether to see the Avengers, Deadpool 2, or Solo, you should be able to look at my recommendations and see that the first two movies are more likely to be special movie events than Solo might be. I indicate that audiences are “loving” the first two movies and only “really liking” the second.
If you’re going to the movies for a “Girls Night”, which of the female targeted movies should you see. From my recommendations you should be able to see that women should “really like” Book Club, should “like” Life of the Party, and might “like” Overboard. You should see that Book Club is the best choice if you’re over 45. Book Club and Life of the Party are viable options if you’re under 45. And, Overboard is the riskiest choice of the three for all age groups.
Check back next Monday to see if any new movies break into the Top Ten and more importantly are they worth seeing.
Most people will probably enjoy Deadpool 2 but beware. It is Certified Cringeworthy.
In May 2016 I wrote a piece about a website called cringeMDB. The premise behind the website is that there are movies that would make you cringe if you saw them with your parents or vice versa with your kids. The number one movie at the box office this weekend is Deadpool 2. Not only is it a box office success, but it has also been favorably reviewed by critics and audiences alike. It is a movie that many of us will want to see when we get a chance. Just don’t see it with your family. It is Certified Cringeworthy. The original Deadpool was 90.4% Cringeworthy which means that nearly everyone who saw the movie felt it was unsafe to see either with their parents or their kids. Deadpool 2 should be similarly cringeworthy.
The second new movie of interest is Book Club. Like the movies I mentioned last week, this is another movie with big IMDB splits between men and women. Unlike those other movies, Book Club has pretty high ratings for women. While men give the movie a 5.9 average IMDB rating, women give it a very strong 7.7 average rating. This movie should do very well with its target audience, older women.
The third new movie in the top ten this weekend is Show Dogs. The early feedback from critics and audiences is that this movie is pretty bad and, despite a decent opening weekend, is probably headed to the 2018 movie graveyard.
Next weekend, Memorial Day, is one of the biggest of the year at the movies. Solo: A Star Wars Movie is expected to dominate the weekend box office. Check in next Monday to see if its worth the hype.
Not enough of our big budget summer movie options measure up in quality to the Marvel or Star Wars franchises.
Everyone expects Avengers: Infinity War, which is widely released in the U.S. tomorrow, to dominate the box office for the next four weeks until Disney’s other can’t miss blockbuster, Solo: A Star Wars Story, takes over on May 25th. Disney moved Infinity War up a week from its original release date to give the movie one additional week to dominate the box office before other big budget competition begins to divide up fans of the big screen.
I will admit that I am excited about seeing Avengers: Infinity War. I grew up a Marvel comic book geek and so far MCU has successfully translated the humor and the humanity of the characters from their pages to the screen. Too often though movies with big budgets spend much of those budget dollars trying to convince us that we should “really like” the movie they created rather than creating the movie we will “really like”. When the expensive product created doesn’t match the creative vision, they plan advertising campaigns to induce the viewing public to bail them out.
As we crash headlong into another blockbuster season, I hope that the industry has more surprises for us this summer. I hope that there are more under the radar summer classics such as Hell or High Water or The Big Sick that overcome the hype of the big budget movie ad campaigns to capture the attention of lovers of quality films. I hope that there are several of these movies and not just one or two. I hope that audiences reject the big budget films that aren’t of the quality of the Marvel and Star Wars franchises. That is how the overall quality of the films available for us to see get better. Movie producers make the movies that they think that people will go to see. If we go to the theater to see more “really like” movies, they will make more “really like” movies.
This is my mission. I want to warn you off of the over-hyped mediocrity of big budget misfires and lead you to the gems that are hidden in plain sight. I do this, not by solely telling you what movies I’ve seen and “really like”, but by consolidating and analyzing the data from the movies that you and other lovers of film have seen and “really like”. In this way, I hope to do my little part in improving the quality of what’s available for us to see and suggest to you what other enthusiasts are identifying as movies that you might “really like”.
This is why I write.