Just Because a Movie Is Female Friendly Doesn’t Make It Female Oriented

Empowered women may make Star Wars: The Last Jedi a female friendly movie. At the end of the day, though, it is still a “guy movie”

Last Thursday I published the 2017 Objective Top Twenty. I promptly got blasted by my most important follower…my wife. She took one look at the list and said, “With the exception of Beauty and the Beast, these are all guy movies. That’s unacceptable.” I pointed out that six of the twenty received higher ratings from women than men. She replied, “It doesn’t matter. They are still guy movies.” As I thought about it, I agreed she was right. The movies may be female friendly but they are not movies that a woman would necessarily go to without being dragged there by some man. I had to fix this.

The first thing I did was profile the IMDB gender distribution of all of the movies on the list of movies considered for the top twenty. The first thing I discovered was that women, on average, rated the sample 3 points higher than men. When I leveled the ratings of the two groups it reduced the female friendly movies on the list from six to four. The second thing I discovered was that female IMDB votes make up only 17.4% of the entire sample. When we look again at the female percentage of all of the IMDB votes for Star Wars: The Last Jedi we discover that the female participation is a paltry 12.3% of the total. It’s definitely a guy movie. But, even when we level the ratings to compensate for the higher overall ratings of women, the female adjusted average rating for Star Wars is still 7.7 against a male rating of 7.5. This makes Star Wars: The Last Jedi a Male Oriented but Female Friendly movie.

Next I went in search of the 2017 movie that epitomizes “chick flick”, that movie which would make many men check their testosterone at the door. I came up with Girls Trip. Females still only make up 40.8% of all Girls Trip IMDB voters but it is significantly higher than the 17.4% for the entire sample. The adjusted average female rating for Girls Trip is 6.8. The male average rating is 5.9. This movie might be classified as Female Oriented and very Female Friendly.

I’m considering using the percentage of IMDB votes to classify movies as Male Oriented, Gender Neutral, or Female Oriented. Using this approach, the list of 2017 movies that are Female Oriented  and eligible for the Objective Top Twenty might include these movies:

2017 Released Movies Female % of All IMDB Votes
Beauty and the Beast  38.2%
Greatest Showman, The 36.6%
Hidden Figures 31.4%
Wonder 28.3%
Lion 26.7%
Lady Bird 26.5%
Coco 23.1%
Murder on the Orient Express 23.0%
Shape of Water, The 22.9%
Okja 22.3%

I believe that these movies pass the eye test as female oriented movies but first … I better ask my wife.

 

 

Expectations Are High For Star Wars: The Last Jedi

Coco, your three week reign at the top of the box office is over. Star Wars: The Last Jedi opens this weekend and it doesn’t take a genius to predict that it will dominate the box office over the next few weeks. Every movie in the Star Wars franchise has been the number one movie for the year at the box office except for Attack of the Clones. Last Jedi is going to be the number one movie this year. That’s the easy part. What’s a little harder is predicting whether Last Jedi will be a step up or a step back from Star Wars: The Force Awakens in terms of quality. I have an opinion but first a little history.

Coco, your three week reign at the top of the box office is over. Star Wars: The Last Jedi opens this weekend and it doesn’t take a genius to predict that it will dominate the box office over the next several weeks. Every movie in the Star Wars franchise has been the number one movie for the year at the box office except for Attack of the Clones. Last Jedi is going to be the number one movie this year. That’s the easy part. What’s a little harder is predicting whether Last Jedi will be a step up or a step back from Star Wars: The Force Awakens in terms of quality. I have an opinion but first a little history.

The original trilogy was launched in 1977. When it was first released Star Wars: A New Hope was known just as Star Wars. It didn’t have a lot of pretensions beyond that. It went on to become a cultural phenomenon, a monster hit at the box office, and a force at the Academy Awards with ten nominations and four wins. It is the only movie in the franchise to earn a major nomination (Best Picture). The rest is history.

Here are the objective “really like” probabilities  for the original trilogy:

Star Wars: Episode IV – A New Hope 1977 76.58%
Star Wars: Episode V – The Empire Strikes Back 1980 76.58%
Star Wars: Episode VI – Return of the Jedi 1983 74.89%

While Star Wars: The Empire Strikes Back matches A New Hope’s “really like probability”, Empire Strikes Back has a slight objective edge. It has an IMDB rating of 8.8 compared to an 8.7 for A New Hope. Empire Strikes Back also is 94% Certified Fresh on Rotten Tomatoes while A New Hope is 93% Certified Fresh. Return of the Jedi, although a notch below the first two movies, is a worthy cap to one of the great trilogies of all time.

A new trilogy that filled in the history of the beloved characters from the original trilogy seemed like a good idea. Star Wars: The Phantom Menace shows that good ideas can quickly turn into bad ideas if the execution is flawed. Phantom Menace almost killed the franchise. Phantom Menace had a worldwide box office gross of over $1 billion. The next movie in the trilogy, Star Wars: Attack of the Clones, dropped to $650 million worldwide despite being a better movie than Phantom Menace. It is the only movie in the franchise to earn a Rotten rating on Rotten Tomatoes. For me, the introduction of the obnoxious character Jar Jar Binks totally turned me off to the whole trilogy. The objective “really like” results for the prequel reflect the drop in quality.

Star Wars: Episode I – The Phantom Menace 1999 69.51%
Star Wars: Episode II – Attack of the Clones 2002 71.01%
Star Wars: Episode III – Revenge of the Sith 2005 73.74%

Star Wars: Revenge of the Sith put the franchise back on the path to recovery. It got solid reviews and fan feedback and the worldwide box office recovered its mojo with over $850 million and a number one ranking.

Star Wars: The Force Awakens continues the story of the original trilogy. Many felt it was too derivative. It was too much like A New Hope. Another way of looking at it was that it returned the franchise to its roots. However you look at it, though, it was very well done. Only A New Hope and The Empire Strikes Back has a higher Objective “Really Like” Probability.

Star Wars: Episode VII – The Force Awakens 2015 75.26%
Star Wars: The Last Jedi 2017 75.93%
Star Wars: Episode IX 2019 ?

Star Wars: The Last Jedi is off to a good start based on early feedback from moviegoers and critics. Its objective probability is running a little ahead of The Force Awakens so far.

The second movies of the two prior trilogies both stepped up from the first movies. In each of the first movies there is early success for good over evil. In the second movies, it is the Dark Side that is ascendant. It may be that the rise of evil presents more interesting story lines than the triumph of good.

I try to avoid reviews before I see a movie and so I don’t know where the plot heads in The Last Jedi. I suspect that it will follow the Dark Side ascendant theme. This allows for more interesting plot twists and in the end will raise the movie to a step up from the original in the trilogy. At least, that is what I expect.