Everyone expects Avengers: Infinity War, which is widely released in the U.S. tomorrow, to dominate the box office for the next four weeks until Disney’s other can’t miss blockbuster, Solo: A Star Wars Story, takes over on May 25th. Disney moved Infinity War up a week from its original release date to give the movie one additional week to dominate the box office before other big budget competition begins to divide up fans of the big screen.
I will admit that I am excited about seeing Avengers: Infinity War. I grew up a Marvel comic book geek and so far MCU has successfully translated the humor and the humanity of the characters from their pages to the screen. Too often though movies with big budgets spend much of those budget dollars trying to convince us that we should “really like” the movie they created rather than creating the movie we will “really like”. When the expensive product created doesn’t match the creative vision, they plan advertising campaigns to induce the viewing public to bail them out.
As we crash headlong into another blockbuster season, I hope that the industry has more surprises for us this summer. I hope that there are more under the radar summer classics such as Hell or High Water or The Big Sick that overcome the hype of the big budget movie ad campaigns to capture the attention of lovers of quality films. I hope that there are several of these movies and not just one or two. I hope that audiences reject the big budget films that aren’t of the quality of the Marvel and Star Wars franchises. That is how the overall quality of the films available for us to see get better. Movie producers make the movies that they think that people will go to see. If we go to the theater to see more “really like” movies, they will make more “really like” movies.
This is my mission. I want to warn you off of the over-hyped mediocrity of big budget misfires and lead you to the gems that are hidden in plain sight. I do this, not by solely telling you what movies I’ve seen and “really like”, but by consolidating and analyzing the data from the movies that you and other lovers of film have seen and “really like”. In this way, I hope to do my little part in improving the quality of what’s available for us to see and suggest to you what other enthusiasts are identifying as movies that you might “really like”.
This is why I write.