Recommendations From the May 13 Weekend Box Office Top Ten

Life of the Party is just one of the Box Office Top Ten this week with big male-female splits on IMDB

This week’s top ten at the box office has an interesting demographic characteristic. While men are flocking to Avengers: Infinity War, women friendly movies are dominating the rest of the top ten. Every movie other than the Avengers has a higher female IMDB score than the male score.

IMDB Avg. Rating
Female Male Female Difference
Avengers: Infinity War 8.8 8.8 0.0
Life of the Party 6.9 5.0 1.9
Breaking In 6.4 4.6 1.8
Overboard 6.4 4.9 1.5
A Quiet Place 8.1 8.0 0.1
I Feel Pretty 6.5 3.8 2.7
Rampage 6.8 6.3 0.5
Tully 7.5 7.3 0.2
Black Panther 8.1 7.4 0.7
RBG 8.6 7.5 1.1
Total Excl. Avengers 7.3 6.1 1.2

The 1.2 IMDB average rating difference for all of the movies in the top ten excluding the Avengers movie is actually a very big differential. The female average rating is 19.2% higher than the male rating.

Now it could be that women, for whatever reason, tend to rate movies higher than men. My analysis of the historical data suggests that isn’t the case. In fact male and female ratings tend to be pretty close on average. I admit, though, that I haven’t looked at recent data. It is possible that more liberal voting by women in recent years is possible.

Another explanation is that it was a decision by studios to release more female oriented movies as counter programming against the Avengers expected domination of the male market.

The most hopeful explanation is that studios are coming to the realization that women are becoming more of a force in the movie market. Women are increasing their influence over which movies get seen. The response from studios is a conscious decision to make more female friendly movies. Disney certainly seems to get this as evidenced by the female appeal they are building into their male targeted Marvel and Star Wars franchises.

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Two movies from the top ten flying under the radar are Tully and RBG. If you’ve already seen Black Panther, Avengers, and Quiet Place, these are the movies that should be next on your list.

 

Recommendations from the May 6 Weekend Box Office Top Ten

Overboard made a splash this weekend but Tully is the movie you should see.

I posted the weekend Box Office update this morning. Three new movies moved into the top ten this week. Overboard made the biggest “splash” with its second place finish. Women seem to like this remake of the 1987 Goldie Hawn/ Kurt Russell film of the same name but they don’t love it.

The horror thriller Bad Samaritan opened in tenth place. There’s not enough data to make a definitive assessment of the film but early on its appeal is to women.

The third new movie of the weekend, Tully, finished a disappointing sixth with $3.2 million in receipts for the weekend. For my money, though, this is the movie with “really like” potential. This is the third collaboration of director Jason Reitman and screenwriter Diablo Cody (JunoYoung Adult). It has received strong ratings from Rotten Tomatoes and Metacritic. Even though it has drawn and audience of predominately women over thirty, other demographic groups have given it solid ratings on IMDB.

If you’re going to the movies this week to see something other than Avengers: Infinity War, throw the other movies “overboard” and buy tickets for Tully.